Ernie Clark. Hilperton Division, Wiltshire Council.

If all goes to plan, it will open later this year.

Trowbridge's latest supermarket is due to open in June.

It is expected that the new store, on the old Ushers bottling plant site, will take approx. £30million a year and have a local market share of 15%. We currently spend over £55m per year in Tesco's and their share could drop from 34% to 27%.

The store will have a retail floor area of 28,000 square feet - about half that of the Tesco store.

The shop itself will provide 350 new jobs, and if the entire scheme is built-out then, as well as the Sainsbury's, there will be 123 new homes, shops and cafes, a tree-lined public square and pedestrian links to the town centre.