Ernie Clark. Hilperton Division, Wiltshire Council.

How to do things on a shoe string - WC style.

Conservative controlled Wiltshire Council spent (i.e. wasted) almost half a million pounds to tell us that Everybody Matters.

A Freedom of Information request made by the BBC has revealed the cost of rebranding Wiltshire Council when it was formed last year.

Of all the new councils Wiltshire comes second in the spending stakes. Only Central Bedfordshire, (also Conservative controlled) managed t spend even more.. Northumberland managed to go through the unitary process whilst spending less than £6,000 on re-branding.

Rebranding Costs:

Central Bedfordshire Council: £533,443.41

Wiltshire Council: £475,000

Cheshire West and Chester: £240,059.69

Durham County Council: £220,376.44

Cheshire East: £187,726.29

Cornwall: £65,000

Shropshire: £34,378

Bedford Borough: £19,000

Northumberland: £5,776.45