Wiltshire Council has submitted expressions of interest for the Government’s Future High Street Fund to boost the town centre in Trowbridge for residents, businesses and visitors.
The Future High Streets fund is a £675m central government fund that is open for applications from towns and cities throughout England. The fund recognises the continuing importance of high streets as places where commerce and community meet, and aims to support high streets as they change to meet the needs and expectations of communities now and in the future.
The Trowbridge expression of interest recognises a range of opportunities that could help transform the centre. It focuses on the main aspects of the town’s masterplan, ensuring that the key assets of the river, parks, canal and historic buildings provide a range of quality spaces and environments, along with improving leisure and shopping opportunities.
The bid for funding in the town includes resources to help improve traffic and to encourage walking and cycling by improving access; enhancements to Castle Place and the Town Hall; and an assessment of development potential around Court Street and Castle Street.
If the expressions of interest are successful, the Government will release some initial funding to help develop these proposals in more detail. At this stage there will be a full consultation with businesses, the community and key stakeholders.