Ernie Clark. Hilperton Division, Wiltshire Council.

I wonder how much we paid for this bright idea?

It’s been more than 10 years since the Wiltshire Council logo first launched, and the current font does not meet accessibility requirements.

I hope you know what WC mean by this, because I don't!!

Therefore, the council has made some minor tweaks to refresh the existing Wiltshire Council logo.  The refresh consists of a move to an accessible font and a brighter, more vibrant, green, retaining the swoosh and removing the strapline.

The new logo will be used on new print requests and so there won't be any wastage by WC throwing existing stocks of letterhead paper away.

The question must be though, who came up with this idea?  If it was an outside agency, how much did it cost?