Ernie Clark. Hilperton Division, Wiltshire Council.

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Tuesday June 30, 2026 Cereal Partners expansion.

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A future 40 further jobs?

Wiltshire Council approves planning application for Cereal Partners UK’s £66m expansion in Staverton.

Wiltshire Council has approved a planning application from Cereal Partners UK for a £66m investment to expand its manufacturing facility in Staverton.

Cereal Partners UK has been a major employer in Wiltshire for nearly 30 years, producing well-known breakfast cereals such as Shredded Wheat and Shreddies in the county.

The investment will enhance the site’s capacity and efficiency, enabling the company to respond more effectively to changing consumer demand while supporting its future growth.

The expansion is expected to help secure approximately 190 existing roles at the site, as well as create a further 40 roles.

This latest investment demonstrates Cereal Partners UK’s continued confidence in Wiltshire and builds on recent business growth in the Trowbridge area, including the approval of apetito’s Kitchen West food production facility.